World Cup Experience

Samba Soccer worked with a host city in the lead up to the World Cup in South Africa, to provide a complete regional sports strategy that would provide a suitable legacy for future generations.

Regional organisation

More than 25,000 students took part across the region. They learned five separate sports disciplines in a positive, friendly environment. The organisational infrastructure for these activities was devised, delivered and managed by Samba Soccer staff, working with local coaches.

Coaching the coaches

Since 1999 we have built up a vast database of elite coaching staff from South America and across the world, capable of delivering sports programmes and transferring skills to local staff in host regions where we work.

Our coaches have gained valuable experience working at a world cup venue with local organising committees. Coaching the coaches, bringing up their skill levels and organisational abilities.